At Frucor Suntory, we are committed to leading positive change in beverages. That’s why we endorse and support the New Zealand Government’s Healthy Kids Industry Pledge.
We recognise that health and wellbeing are complex issues and that childhood obesity has implications for our children today, as well as in the future. As a leading beverages manufacturer we want to be part of the solution.
In recent years, we have been working on a range of initiatives to make great tasting drinks that have a positive effect on wellbeing and enjoyment.
In 2012 we took sugar out of our h2go flavoured waters and replaced it with stevia, removing 55 tonnes of sugar per year. In 2014, we invested in a NZ$6m research and development centre that is focused on producing low and no sugar drinks, a category that currently makes up about 34 per cent of our portfolio and is growing.
We are quietly getting on with reformulating more of our products to reduce sugar without affecting the taste. In 2016, we reformulated the G-Force range, which now has 50 per cent less sugar.
Low and no sugar options also feature heavily in our recent product launches. Sparkling OH! has less than 1g of sugar per 100ml and is shaking up the soft drink market; our Just Juice 50% less sugar range has no added sugar.
We’re also continuing to introduce smaller pack options across our portfolio and we are developing more natural beverages such as V Pure, which has just six natural ingredients and no added sugar.
We will continue to develop and reformulate our beverages, market them responsibly and provide clear nutritional information and guidance.
As a member of the New Zealand Beverage Council, we have also made further commitments that address childhood obesity and support our children and their caregivers to make healthy choices for a healthy future.