Healthy Kids Pledge: Update
At Frucor Suntory, we are committed to leading positive change in beverages. We recognise that health and wellbeing are complex issues and that childhood obesity has implications for our children today, as well as in the future.
As a leading beverages manufacturer we want to be part of the solution. That’s why we have endorsed and supported the New Zealand Government’s Healthy Kids Industry Pledge.
We have committed, where appropriate, to:
Consider options for innovation and the reformulation of products to ensure children and their families have easy access to healthier food options
Continue to enhance labelling to help families make healthy choices for their children, including supporting the government’s health star ratings
Continue to provide fact-based information to help families make healthy choices for their children
Support responsible marketing, advertising, and sponsorship of foods to children that supports healthy nutrition
Support the government’s efforts to address differences in health outcomes for different population groups, particularly Māori and Pacific peoples
Identify and communicate specific activities that we will undertake within our business, and publicly report on our progress.
Since signing up to the pledge in 2017, we have continued to innovate and reformulate to make great-tasting drinks that have a positive effect on wellbeing and enjoyment. We have taken voluntary, practical action to encourage healthier beverage choices.
Reformulation and innovation
We have always been at the forefront of innovation and continue to look forward to meeting changing consumer needs.
We were one of the first companies in Australasia to use stevia to replace sugar in our drinks: In 2012, we took sugar out of our h2go flavoured waters and replaced it with stevia, removing 55 tonnes of sugar per year from Kiwi diets.
In the same year, we launched Just Juice with 50% less sugar, and in 2016 we reformulated the G-Force range, which now has 50 per cent less sugar.
In 2018, we reduced the sugar in OVI contains less than 2.5g of sugar per 100ml.
New Product Development
Low, reduced and no sugar options have featured heavily in our product launches for many years.
We were the first company in New Zealand to offer a naturally sweetened, low sugar fruit juice drink with the 2012 launch
of Just Juice with 50% less sugar.
We then developed Sparkling OH!, a soft drink range with natural flavours that has less than 2g of sugar per 100ml. In 2017, we extended our Sparkling OH! pack range with the introduction of smaller, 250ml slim- line cans as well as larger, 1.25L multi-serves.
In 2017, we launched Strange Brew, a sparkling cold brew coffee, which has 50% less sugar than regular soft drinks.
And in 2018, we launched Amplify Kombucha, a great-tasting, very low sugar beverage with just 0.3g of sugar per 100ml – or less than a ¼ of a teaspoon of sugar per 330ml bottle.
Marketing and Advertising
We are committed to ensuring our marketing and advertising activities are responsible, focusing on low and no sugar beverages, and do not actively target children.
For example, we’ve spent NZD$6m+ launching Sparkling OH! and OVI, which are modern and fresh low sugar products.
We have signed up to the new Advertising Standards Code for Children and Young People, which came into force in October 2017.
Labelling and Education
We are committed to providing clear nutritional information and guidance and were rapid adopters of the Health Star Rating food labelling scheme with the % Daily Intake Energy icon. Currently, 60 per cent of SKUs include the energy shield.
We do not commercially advertise in any school in New Zealand and, for more than 10 years, we have voluntarily restricted the sale of sugar-sweetened beverages in schools as founding signatories of the 2006 Voluntary Schools Agreement.
In 2017, as a New Zealand Beverage Council member, we strengthened our commitment to schools and now only sell water to primary and intermediate schools.
We are working closely with Healthy Families Manukau, Manurewa-Papakura. Healthy Families NZ is a large-scale initiative that brings together community leadership in a united effort for better health.
Frucor Suntory is a founding member in a Healthy Families Manukau, Manurewa-Papakura collaboration of public sector, private sector and NGOs exploring “How can we make the healthier drink the easier choice?”
We believe that by working together, we can empower families in South Auckland to make healthier choices, and ultimately contribute to reducing the impact of obesity in our community.
Voluntary Schools Accord
In 2006, we signed a world-first Voluntary Schools’ Accord (VSA) with Coca-Cola NZ and the Ministries of Health and Education to not directly supply sugar-sweetened soft drinks nor energy drinks to any schools in New Zealand and to focus on the supply of healthy beverages.
We’re really proud of this agreement, which, we estimate, has removed more than 50 kilos of sugar from every Kiwi kid who might otherwise have had one can of soft drink a day at school.
In 2017, we updated and strengthened the accord to members of the New Zealand Beverage Council. We also further committed to:
1. ONLY selling bottled water to primary and intermediate schools in New Zealand*
2. NOT directly sell sugar-sweetened soft drinks nor any energy drinks to secondary schools in New Zealand.
3. WORKING with third party wholesalers to encourage them to adhere to the industry commitment when selling beverages to New Zealand schools.
4. WORKING with Ministries of Education and Health to encourage primary and intermediate schools to work within the New Zealand Beverage Council commitments.